Program Overview
BSBA - Marketing Management
Program Code:
BSBA-MM
Department:
Business and Accountancy Department
Duration:
4 Years
Degree Type:
Bachelor
Curriculum
Year 1
1st Semester
- (MKT102) Business Mathematics 3 units
- (MKT103) Introduction to Business 3 units
- (MKT101) Principles of Marketing 3 units
- (GE101-MKT) Understanding the Self 3 units
2nd Semester
- (MKT105) Business Communication 3 units
- (MKT104) Consumer Behavior 3 units
- (GE102-MKT) Readings in Philippine History 3 units
Year 2
1st Semester
- (MKT202) Advertising and Promotion 3 units
- (MKT203) Business Law 3 units
- (MKT201) Marketing Research 3 units
2nd Semester
- (MKT205) Digital Marketing 3 units
- (MKT204) Sales Management 3 units
Year 3
1st Semester
- (MKT301) Brand Management 3 units
- (MKT303) E-Commerce 3 units
- (MKT302) Retailing and Merchandising 3 units
2nd Semester
- (MKT305) Product Management 3 units
- (MKT304) Services Marketing 3 units
Year 4
1st Semester
- (MKT402) Practicum 6 units
- (MKT401) Strategic Marketing 3 units
2nd Semester
- (MKT403) Marketing Research Project 3 units
- (MKT404) Thesis Writing 3 units
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View Requirements Enrollment Process Contact UsProgram Summary
Total Subjects
21
Total Units
66
Duration
4 Years
Program Highlights
- Quality Education
- Experienced Faculty
- Modern Facilities
- Industry Partnerships
- Career Support
